Pink Wish

Australian’s have fallen in love with Tim Tam Pink Wish, which successfully raised more than $160,000 for research projects funded by the National Breast Cancer Foundation (NBCF) in 2006. The launch has been successful again in 2007.

In October 2007, Tim Tam Pink Wish returned back and as a Platinum Partner of the NBCF, Arnott’s is raised even more! Arnott’s donated ten cents to the NBCF for every packet of Tim Tam Pink Wish Luscious Strawberry sold, which resulted in more than a quarter of a million dollars ($250,000) being raised for breast cancer research.

Tim Tam is the nation’s third top brand behind Vegemite and the ABC, which isn’t surprising given Australians eat more than 480 million Tim Tam biscuits every year! Arnott’s Tim Tam Pink Wish is a delicious strawberry cream and fudge-filled biscuit that everyone can enjoy guilt-free, because the more packets sold, the more money raised to help find a prevention and cure for breast cancer.

According to Sue Murray, CEO, NBCF, “We’re excited to have an Aussie icon like Arnott’s as a Platinum Partner, helping us to raise funds for breast cancer research. Arnott’s Tim Tam is a product that is loved by Australian women, who should all be made aware of breast cancer.